Client
Espresso House
Market
Finland
Espresso House meets girl math: Save on breakfast with Tise’s fun & trendy tone of voice!
Espresso House, the popular coffeehouse chain, teamed up with Tise to boost awareness around Espresso House’s new breakfast combo prices. Through this collaboration, Tise aimed to highlight how small, everyday savings—such as discounted breakfast options—could be justified and celebrated, allowing the target audience to embrace the idea of “treating themselves” while still being savvy shoppers.
Solution
Tise decided to tap into the viral "girl math" trend on TikTok, which focuses on fun, relatable ways to justify spending or saving money. Inspired by this trend, the campaign aimed to offer a fun twist on breakfast purchases by showing how users could save on their breakfast.
We offered information about the Espresso House discounts by a quiz. Users weren’t just educated about the new breakfast prizes — they were engaging with a trend that was all about making smart, fun financial decisions. This made Tise an ideal channel for the campaign, as it allowed Espresso House to connect with a dynamic, socially-conscious audience in a way that felt authentic and exciting.
Results
- Participants in the quiz: 7019
- Total impressions: 238 079