Fortum – Saving energy made fun

The goal of the campaign was to position Fortum as the preferred energy provider among tisers and test how they perceived Fortum as a company and brand.

To achieve this, Fortum’s services were communicated in a way that resonated with this audience through tone, content and relevance. Tise brought valuable insight into this target group: knowing what they like, how they prefer to be spoken to and what types of activities drive engagement. This knowledge allowed Tise to craft a campaign for Fortum that felt authentic and engaging to tisers.

Solution

The heart of the campaign was an interactive quiz in Tise’s Rewards titled “Find out what kind of everyday person you are”. Each question explored users’ daily habits and was designed to spark curiosity while educating users about making more sustainable electricity choices. At the end, users were matched with their own “electricity personality type”, a fun and memorable way to reinforce the key messages. To drive engagement and amplify the message, a variety of creative activities were built around the quiz, making it the centerpiece of a cohesive visually-led campaign.

To better understand how tisers perceive Fortum as a brand, short surveys were launched before and after the main Quiz campaign. These pre- and post-quiz check-ins asked users about their familiarity with and feelings toward Fortum.

To maximize reach, the campaign was featured across Tise’s app ecosystem. A sponsored For You -ad helped to boost impressions and directed users to the quiz. Additionally, a curated “Home” -list featuring hand-picked home and decorative items by the Tise team included a banner at the top with the headline: “Do you know the secrets to energy saving at home?”. The banner guided users straight to the quiz in Rewards.

To expand the campaign’s reach even further, the Tise team created a TikTok video with a playful take on energy-saving tips. The video was tied closely to the quiz theme and aimed to make electricity awareness feel fun and relevant in everyday life.

Results

Finnish results:

• Total impressions of the campaign: 662 234
• Average time spent on the quiz: 44 seconds
• 4% of Tisers prefer Fortum as a brand post campaign
• 4% of Tisers consider Fortum more modern post campaign

Norwegian results:

• Total impressions of the campaign: 1 787 119
• Average time spent on quiz: 39 seconds
• Awareness of Fortum increased by 6% post campaign
• 4% of Tisers consider Fortum more modern post campaign